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TikTok Ads: what it is and how to advertise

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Ads on TikTok, or TikTok Ads, are an increasingly popular tool for companies wanting to reach younger audiences. With over 1 billion monthly active users, TikTok provides an effective platform for advertisers to reach their target audiences.

In this article, we will discuss what the TikTok Ads, how they work and how companies can use them to achieve their marketing goals.

What are the TikTok Ads?

You TikTok Ads These are ads that appear on the TikTok app. They can be displayed as short videos, which appear among organic videos in the “For You” feed, or as native image-format ads, which appear on the “Discover” page.

There are four main types of TikTok ads: In-Feed Ads, Top View Ads, Brand Takeover Ads, and Hashtag Challenges.

In-Feed Ads These are short videos that appear in TikTok’s “For You” feed. They are usually 15 seconds long and may include a link to an external website or landing page.

Top View Ads are short videos that appear when a user opens the TikTok app. They last up to 60 seconds and may include a link to an external website or landing page.

Brand Takeover Ads are native ads that appear on TikTok’s “Discover” page. They can include a link to an external website or landing page and can be displayed as videos, images or GIFs.

Hashtag Challenges are advertising campaigns that encourage users to create and share content using a specific hashtag. Companies can sponsor these campaigns and thus increase brand awareness and user engagement.

How to advertise on TikTok?

Advertising on TikTok is a relatively simple process. First, you need to create an ad account on TikTok Ads Manager. After creating the account, you can create your advertising campaign and choose your marketing objective. Available objectives include video views, website clicks, app installs, and conversions.

Once you've chosen your marketing objective, you can set your target audience and ad budget. TikTok offers audience targeting options including age, gender, geographic location, and interests.

Once you've defined your target audience and budget, you can create your ad. TikTok offers several ad format options, including videos, images, and GIFs. You can also include a call-to-action (CTA) button in your ad, which can take the user to an external website or landing page.

When creating your ad, it's important to remember that TikTok is an entertainment platform. Your ad must be creative and engaging enough to capture the audience's attention. It's also important to follow TikTok's advertising guidelines to ensure your ad is approved and displayed correctly.

Install Pixel TikTok

O Pixel TikTok is a data analysis and conversion tracking tool offered by TikTok Ads. It is similar to Facebook's Pixel, which allows businesses to track the performance of their ads and optimize them to achieve better results.

The TikTok Pixel is JavaScript code that is added to a company's website and collects data about user activity on the website, including conversions, events, and behaviors. This data is used to inform TikTok's ad targeting algorithm and help businesses better reach their target audience.

By using TikTok Pixel in conjunction with TikTok Ads, businesses can gain valuable insights into how users interact with their ads and how they can improve their performance. For example, companies can track how many users click on their ads and how many complete a purchase or fill out a form. With this data, companies can adjust their ads and targeting to achieve better results.

By using these tools together, businesses can gain valuable insights into how their ads are working and adjust them for better results.

How to be successful with TikTok Ads?

To be successful with TikTok Ads, it is important to keep some important tips in mind. First, make sure your ad is authentic and relevant to your target audience. TikTok users are highly sensitive to overly commercial or artificial advertising, so it's important that your ad looks like organic content.

Plus, make the most of TikTok's creative features. For example, use music and visual effects to make your ad more engaging and appealing to your audience. It's also important to track the performance of your ads and make adjustments as needed.

Another important strategy for success with TikTok Ads is working with TikTok influencers. TikTok influencers have large followings and a high level of engagement, making them a popular choice for businesses looking to increase brand awareness and drive sales.


You TikTok Ads offer an effective platform for companies wanting to reach younger, more engaged audiences. With multiple ad format and audience targeting options, TikTok can help businesses achieve their marketing goals.

However, it's important to remember that advertising on TikTok requires creativity and authenticity to be successful. By following the tips above and working with TikTok influencers, businesses can make the most of the TikTok Ads and achieve your marketing objectives successfully.

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