Facebook Manager – what it is and how to create it

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Facebook Manager, also known as Business Manager, is Facebook's business manager. It allows you to manage your company's assets within the platform, such as campaign management, creative center, managed page publications and other features.

Another important function is that through Facebook Manager you can connect and manage Instagram ad campaigns, as well as publish on both networks.

Furthermore, Facebook Manager provides detailed data on campaign performance, allowing the user to adjust their strategy according to the results obtained.

In this article, we will explain how to create and configure Facebook Manager. Check out!

How to create an account on Facebook Manager

Creating an account on Facebook Business Manager is easy and can be done by following these steps:

1. Go to business.facebook.com and click on “Create account”;
2. Enter your company name and the email address you want to use to sign up for Facebook Business Manager;
3. Select the “Confirm email” option and click “Next”;
4. Follow the instructions to add information to your account, such as your Facebook page, website, and other ad accounts;
5. Select “Account Manager” and add the people you want to have access to the account, setting the appropriate permission levels;
6. Define your payment method to boost your publications and create ads;
7. Don't forget to validate your company within the platform. If necessary, look for a developer to carry out the procedure.

Ready! Start using Facebook Business Manager to manage your Facebook pages, ads, and other advertising assets.

It is worth remembering that, to use Facebook Business Manager, you must have a personal Facebook account. If you don't already have one, simply create a personal account first and then follow the steps above to create the Business Manager account.

Configuring Facebook Manager

After creating the account, the user must configure advertising and other assets on the platform. See the basic steps to configure Facebook Manager:

Add a Facebook Page

Add your business's Facebook page to your ads manager. This will allow you to create advertising campaigns for your page.

Add an advertising account

Add an advertising account to Facebook Manager. This will allow you to create advertising campaigns and manage your company's advertising budget.

Set up your Facebook Pixel

Set up Facebook Pixel on your website. The Facebook Pixel is a tracking tool that allows you to monitor visitor behavior on your website and optimize advertising campaigns based on the data collected.

Connect Instagram account

Connect Instagram to your Business Manager account. This will be extremely important, both for campaign management and for recovering your Instagram account in cases of lost or stolen password.

Create advertising campaigns

Facebook Manager allows you to manage your ads, such as creating campaigns. If you intend to advertise on social media, it is important to start by understanding the campaign objectives. Here is a brief explanation of each of them:

Brand recognition

The brand awareness objective is ideal for businesses that want to increase their brand visibility and reach a wider audience. To set it up, simply select your brand awareness objective when creating an ad campaign and set your target audience, budget, and delivery settings.

Range

The reach objective is ideal for companies that want to reach as many people as possible. To set it up, simply select your reach objective when creating an ad campaign and set your target audience, budget, and delivery settings.

Traffic

The traffic objective is ideal for businesses that want to drive traffic to their website or mobile app. To set it up, simply select your traffic objective when creating an ad campaign and set your target audience, budget, and delivery settings. It's important to set up Facebook Pixel on your website to track visitor behavior and optimize your advertising campaigns.

App installs

The app installs objective is ideal for businesses that want to increase the number of installs of their mobile app. To set it up, simply select your app installs objective when creating an ad campaign and set your target audience, budget, and delivery settings.

Conversions

The conversions objective is ideal for companies that want to increase conversions on their website, such as purchases or registrations. To set it up, simply select your conversions objective when creating an ad campaign, set up the Facebook Pixel on your website, and set your target audience, budget, and delivery settings.

Key features of Ads Manager

The ads manager has a number of advanced features that allow users to create highly effective advertising campaigns. Among the most important features are:

Advanced targeting

Advanced targeting allows users to target audiences based on a variety of criteria, including age, gender, location, interests, and behaviors. This helps companies reach the right people and maximize the impact of their advertising campaigns.

Detailed reports

Reports are one of the main features of the manager. It provides detailed data on the performance of advertising campaigns, including information on the number of views, clicks, conversions and cost per action. These reports allow users to adjust their strategy according to the results obtained.

Video Ads

You can create video ads that can appear on Facebook News Feed and Instagram. Video ads are an effective way to engage your audience and increase brand awareness.

Importance of Facebook Manager

With Facebook Business Manager, you can have more control over your advertising campaigns, collaboration, and team management. It is an essential tool for companies that want to grow on social media and increase their online visibility.

Account management

Facebook Manager allows users to manage multiple advertising accounts from a single interface. This is especially useful for agencies that manage advertising campaigns on behalf of multiple companies.

Facebook Pixel Integration

The Facebook Pixel is a tracking tool that allows users to monitor visitor behavior on their websites and optimize advertising campaigns based on the data collected.

Facebook Manager offers integration with the Facebook Pixel, allowing users to track conversions and maximize the ROI of their campaigns.

Conclusion

Facebook Manager is a powerful tool that allows all company management within the platform, from creating highly targeted advertising campaigns and real-time performance analysis to managing multiple Facebook pages and Instagram profiles.

With its advanced targeting features and in-depth reporting, Facebook Manager is a natural choice for businesses looking to invest in social media advertising. If you're not already using Facebook Manager, you're missing out on the opportunity to reach a wider audience and generate more sales and conversions for your business.

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