Is it worth boosting posts on Instagram?

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Nowadays, the Instagram has become much more than a simple platform for sharing photos and videos. With more than a billion monthly active users, this social network is a powerful tool for companies and influencers who want to expand their reach and reach a larger audience.

One of the most popular strategies for increasing content visibility is post boosting. But is this strategy worth investing in?

In this article, we'll explore the pros and cons of boosting posts on Instagram and find out if this is really an effective strategy for achieving solid results.

What does it mean to boost posts on Instagram?

To understand whether it is worth investing in boosting posts, it is essential to understand what this strategy means. Boosting posts on Instagram is a form of paid advertising, where you pay for a specific post to reach a broader, more targeted audience.

This functionality allows you to select your target audience based on various criteria, such as location, interests and behaviors, ensuring that your posts are shown to people who are most likely to engage with the content.

The Benefits of Post Boosting

1. Greater Reach and Visibility:

By boosting your posts, you reach a larger audience beyond your followers. This is especially useful for new accounts and growing businesses as it increases profile and content exposure.

2. Precise Targeting:

Instagram offers good targeting options, allowing you to reach a specific audience that is interested in your niche or area of expertise. This precision helps you target your marketing efforts to the right people.

The Other Side of the Coin

1. Fewer Tools:

The announcement panel Ads Manager Facebook/Instagram has several features. When boosting posts on Instagram, these features are not available, as the boosting is carried out in the app.

2. Non-Guaranteed Results:

Boost results may not repeat organic results. In other words, you can choose a post that performed well before boosting, but this does not guarantee that it will perform well after boosting.

How to boost posts on Instagram

To boost posts on Instagram and reach a larger audience, follow the steps below:

1. Business Profile or Content Creator:

Check whether your Instagram account is set up as a business profile or as a content creator. If not, go to your account settings and transition to one of these profile types. This is essential to access advertising tools.

2. Choice of Post:

Select the post you want to boost. It can be a photo, video or carousel with multiple images. Make sure the post you choose is relevant and appealing to your target audience.

3. Boost:

Open the post and click on the “Boost Publication” button, which will be below the content. This button will only be available for commercial or content creator profiles.

4. Goal:

Choose the boost goal. Instagram offers three options, such as “More profile visits”, “More website visits” and “More messages”. Select the goal that best aligns with your marketing objectives.

A tip here is that, when you choose the “More visits to the website” goal, you can choose the URL where the ad will direct. In other words, you can create campaigns that lead to a landing page, for example, or that lead to a YouTube video, blog post, etc. In this case, you can also choose which action button will appear in the boosted post, such as “Learn more”, “Buy now”, “Watch more”, “Contact us”, “Schedule now” and “Register”.

In the case of “More profile visits”, you can choose to add a profile banner to encourage conversations, that is, for your audience to send you a message.

Finally, in the “More messages” option, the action button can also be selected, among: “Send message”, “Contact us”, “Learn more”, “Schedule now”, “Check Availability” and “Order now” .

5. Target audience:

Define the audience you want to reach with the boost. You can target by age, location, interests and behaviors, ensuring your posts are shown to the right people. You can also let Instagram leave it on automatic public. This will ensure that the target audience is similar to your followers.

Here you can also leave an option turned on so that the boost can also be carried out on Facebook.

6. Duration:

Choose the duration of the boost. Set the period for which you want the post to be promoted.

7. Budget:

Determine the amount you want to invest in boosting. Instagram will offer a reach estimate based on the budget you set.

8. Review and Confirmation:

Review all boost settings and, if everything is correct, confirm the payment. You can use a credit card linked to your account to pay for the boost.

9. Track Results:

After boosting, monitor the results of the post using the metrics available in the Instagram Insights section. Analyze post performance to adjust your future strategies.

In short…

Boosting posts on Instagram is a form of paid advertising and should be part of a broader marketing strategy. Carefully plan your goals, target audience, and budget to get the best results possible. Stay up to date with Instagram advertising best practices and test different approaches to find the one that works best for your business.

While this strategy can increase the reach and visibility of your posts, it's important to balance it with other marketing tactics like influencer marketing, for example, to ensure lasting results and continuous engagement with your audience.

So, assess your needs, run tests, track the results and be open to exploring different strategies to achieve success on social media.