How to create your website using Google Sites

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Google Sites is Google's website creation platform. And as we know, creating a website is essential for anyone who wants to be present on the internet, whether to promote a business, present a portfolio, or even have a personal blog. When it comes to building a website, many may feel intimidated, thinking that it is a complex task that requires advanced technical knowledge.

However, Google Sites is a free and simple tool that allows you to create websites quickly and easily. If you want to create your own website using Google Sites, this article is for you. Here, we will show you step by step how to create your website using this platform, in a simple and practical way.

Step 1: Access Google Sites

The first step is to access Google Sites. To do this, simply access the address sites.google.com and log in to your Google account. If you don't already have an account, you can create one for free.

But before you start creating your website, it's important to define what its main objective is. Do you want to sell products or services? Want to share information about a specific topic? Or do you just want to present your work to potential clients? Being clear about the purpose of your website will help you define the design, content and functionality it should have.

Step 2: Choose a template

Website design is one of the most important factors in ensuring a good user experience. It must be attractive, functional and in line with the purpose of your website

When you access Google Sites, you'll see a screen that offers options for creating a new website. You can choose between two template types: “Blank Website” or “Template”. “Blank Site” allows you to create a website from scratch, while “Template” offers ready-made templates that can be customized.

Step 3: Customize the template

If you choose to use a template, choose the one that best suits your needs and goals. Then customize it according to your preferences. You can change the design, colors, fonts and organization of the pages. To customize the template, simply click on the options available in the toolbar.

You can expand the functionality of your website using the Google Sites Plugins, helping to improve the appearance of the website and including various tools.

Step 4: Add content to Google Sites

After customizing the template, it's time to add content to your website. Content is what makes your website relevant to users and Google. Remember to use relevant keywords and produce texts that answer your users’ questions and needs. Additionally, use images and videos to complement the content and make it more attractive.

On Google Sites, simply click “Add” in the toolbar and choose the desired option. You can add text, images, videos, links, buttons, forms and more.

Step 5: Create pages

A website is usually made up of several pages, and Google Sites is no different. To create a new page, simply click “New Page” in the toolbar. You can create content pages, navigation pages, ad pages, and more.

Step 6: Organize the navigation menu

The navigation menu is the part of the website that allows the user to access the different pages. In Google Sites, you can organize the navigation menu according to your preferences. To do this, simply click on “Manage menu” in the toolbar and drag the pages into the desired order.

Step 7: Publish the website

After creating the website, it's time to publish it. To do this, simply click “Publish” in the toolbar. If you haven't chosen a name for your website yet, now is the time to do so. Choose a name that is easy to remember and represents the site's content well.

Step 8: Configure sharing options

When you publish your site using Google Sites, you can configure sharing options. You can choose who is allowed to view the site and who can edit the content. You can share the site via a link or via email.

Step 9: Track statistics

Once you've created and published your site on Google Sites, it's important to track statistics to understand how your visitors are interacting with the content and identify areas that need improvement.

Fortunately, Google Sites offers some tools for monitoring your website traffic. See how to do it:

Step 1: Access Google Analytics

The first step is to access Google Analytics. If you don't already have an account, you can create one for free. Just go to analytics.google.com and log in to your Google account.

Step 2: Add the website

After logging into Google Analytics, click on “Administration” at the bottom of the screen. Then select the account you want to add the website to and click “Create property”. Enter your website information and click “Create”.

Step 3: Add the tracking code to Google Sites

After creating the property, copy the tracking code. To do this, click “Property Setup” and then “Tracking Information.” Copy the tracking code that appears.

To add the tracking code to Google Sites, go back to your website page and click “Settings” in the sidebar. Then scroll down until you find the “Google Analytics” section. Paste the tracking code you copied earlier into the box provided and click “Save”.

Step 4: Check if Google Sites data is being collected

After adding the tracking code, it is important to verify that the data is being collected correctly. To do this, go back to Google Analytics and click “Real-time tracking” in the sidebar. Open your website in a new window and you will see data being collected in real time.

Step 5: Analyze the statistics

As Google Analytics configured correctly, you can start analyzing your website statistics. To do this, go back to the main Google Analytics dashboard and click on “Reports”. You'll see a variety of reports that can be helpful in understanding your visitors' behavior, including:

• Overview: Displays the number of visitors, sessions, pages viewed, and more.
• Traffic Sources: Shows where your visitors are coming from (Google searches, social media, etc.).
• Visitor Behavior: Shows how visitors are interacting with your website content (which pages they are visiting, how much time they are spending on each page, etc.).
• Conversions: Displays the number of visitors who performed a specific action on your website (such as filling out a form or purchasing a product).

Step 6: Use the data to improve your website

By analyzing your website statistics, you can identify areas that need improvement. For example, if you notice that most visitors are leaving your website after visiting a certain page. This way, you can adjust it to keep visitors and take them to other areas of your website.

Creating a website on Google Sites may seem like a complex task, but with the right tools and information, as well as good planning, it is possible to build an attractive and functional website in a short time.

Remember to define your website's purpose, create an attractive and functional design, produce relevant content, and optimize your website for Google. This way, your website will be ready to attract visitors and provide the information your target audience is looking for.