Meta AI: How Artificial Intelligence works on Instagram, WhatsApp, Facebook and Messenger

Meta, under the leadership of CEO Mark Zuckerberg, continues to revolutionize social media interaction with advanced artificial intelligence (IA). The recent announcement highlights the implementation of “Meta AI” on platforms such as WhatsApp, Messenger, Instagram and Facebook Stories.

The features, although in the early stages of development, already have some notable functionalities. Among them, the ability to create images on demand stands out. Just type “imagine” in the chat and describe in detail what you want, using technologies such as Midjourney, Stable Diffusion, DALL-E, among others.

This article will explore new AI capabilities and how these new applications will impact social media.

Stickers Created with AI

Meta inaugurates its foray into AI with the launch of stickers (stickers) generated by artificial intelligence. Using Llama 2 technologies and the Emu model for image generation, the tool transforms text commands into exclusive stickers.

Scheduled for launch in October, initially for a restricted group of English-speaking users, this new feature will be available on WhatsApp, Messenger, Instagram and Facebook Stories.

AI Image Editing on Instagram

Instagram will soon receive advanced AI image editing features. The “Restyle” and “Backdrop” tools will allow users to recreate images by applying visual styles they describe. Meta ensures that AI-edited images will be identified to avoid confusion with human-generated content.

AI, powered by the Llama 2 model, brings innovations such as the possibility of changing scenes or image backgrounds. Furthermore, image editing, based on Meta's Emu model, will offer filters that change the style of the illustration according to users' preferences.

These functionalities will be integrated into Meta applications, such as Instagram, WhatsApp and Facebook, eliminating the need for additional downloads.

Meta AI: Interactive Virtual Assistance

The Meta AI announcement reveals an interactive virtual assistant available on WhatsApp, Messenger and Instagram, as well as integration with Ray-Ban Meta and Quest 3 smart glasses. Powered by a custom model that builds on Llama 2 technology, it offers a of natural conversation.

Partnering with personalities like Snoop Dogg and Kendall Jenner adds an extra layer of customization, allowing users to interact with assistants representing specific characters. Users will be able to choose between 28 alternatives, some represented by celebrities (in addition to those already mentioned) such as Naomi Osaka, Paris Hilton, MrBeast and Tom Brady.

AI Studio: Expanding the Power of AI for Programmers

Meta plans to democratize the creation of artificial intelligence with the launch of AI Studio. Initially available to programmers, the platform will support the creation of third-party AIs that will run on the company's messaging services. The initiative will start on Messenger and expand to WhatsApp, with the expectation of allowing anyone to create their own AI using Meta's tools by 2024.

In short…

The growing implementation of Meta AI and other AI capabilities highlights Meta's commitment to delivering innovative, personalized experiences on social media.

As technology evolves, the company seeks to balance technological advancement with ethical considerations, ensuring transparency and privacy. “Meta AI” emerges as a game changer, shaping the future of digital interactions and promising a more dynamic and engaging environment for users of Meta platforms.

Although not yet available in Brazil, Meta AI represents a significant leap towards a more personalized and innovative experience in interactions online.